The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VMLY&R
Client
Title
Category
Award
Points
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's
Category: Penta Pencil
Points: 150.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Pharma
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.00
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s
Category: Billboards & Transit / Series
Points: 21.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Direct Marketing
Points: 21.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Customer Experience / CX / In-Person
Points: 9.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Customer Experience / CX / In-Person
Points: 9.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Physical Products & Apparel
Points: 9.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Service Design / Customer Experience (CX)
Points: 9.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Out of Home / P.O.P. & In-Store
Points: 3.00
Anti High-jack Ads
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Innovation & Transformation / Innovation in Data
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Experiential / Customer Experience / CX
Points: 3.00
Fertility Finder
Agency: Ritmika Audio Arts / São Paulo + VMLY&R / New York
Client: Baby Quest Foundation
Category: Innovation & Transformation / Innovation in Data
Points: 3.00
I Will Always Be Me
Agency: VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Editorial / Digital Publications
Points: 3.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Physical Products
Points: 3.00
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Single Region or Market / Non-Profit / Charity
Points: 3.00
eCycleland
Agency: VMLY&R / Kansas City + Intel / Santa Clara
Client: Intel
Category: Branded Virtual Goods
Points: 3.00
FIRST AID FOR HUMANITY
Agency: VMLY&R Poland / Warsaw + Warsaw Witches Association + Havas Media / Poland
Client: BNP PARIBAS POLAND
Category: Experiential / Immersive / Events
Points: 3.00
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign
Category: Direct Marketing
Points: 3.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Writing / Single
Points: 3.00
Sugar kids
Agency: VMLY&R HEALTH / Madrid
Client: Spanish Ministry of Consumer Affairs
Category: Out of Home
Points: 3.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Cross-Channel UX / UI / Digital / Physical
Points: 3.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Promotional / Physical Items
Points: 3.00
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign
Category: Billboards & Transit / Single
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Sustainable Development Goals
Points: 3.00
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 3.00
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy
Category: Custom Content
Points: 3.00
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Craft / Art Direction
Points: 3.00
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom
Category: Newspaper / Series
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Brand Voice
Points: 3.00
The Systemic Racism Pin
Agency: TAXI
Client: Amnesty International
Category: Community Building
Points: 3.00
Paintings of Hope
Agency: VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid
Client: Gilead Sciences
Category: Craft / Use of Technology
Points: 3.00
The Usual Sorespects
Agency: VMLY&R / London + Viatris / Hatfield + Havas Media / London
Client: Difflam
Category: Out of Home
Points: 3.00
Invisibles
Agency: VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid
Client: Biogen - FundAME
Category: Film
Points: 3.00
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona
Category: Customer Experience / CX
Points: 3.00
McDonald’s Jingle Board - Berlin Philharmonic
Agency: Scholz & Friends
Client: McDonald’s
Category: Billboards & Transit / Single
Points: 3.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Sound Design
Points: 3.00
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s
Category: Sonic Branding / Branded Audio
Points: 3.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Casting
Points: 3.00
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client: STAMMA
Category: Casting
Points: 3.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Cinematography / Single
Points: 3.00
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Editing / Single
Points: 3.00
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Nomad / London + Germaine Walker / London
Client: STAMMA
Category: Editing / Single
Points: 3.00
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Pharma
Award:
2023 Pharma Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Direct Marketing
Award:
2023 Pharma Silver Pencil
Points:
21.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Bronze Pencil
Points:
9.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Vodacom
Title:
Anti High-jack Ads
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Baby Quest Foundation
Title:
Fertility Finder
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Human Rights Foundation
Title:
Forced Labor Plug-in
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Editorial / Digital Publications
Award:
2023 Design Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Single Region or Market / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Intel
Title:
eCycleland
Category:
Branded Virtual Goods
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
BNP PARIBAS POLAND
Title:
FIRST AID FOR HUMANITY
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Human Right's Campaign
Title:
The Reality Flag
Category:
Direct Marketing
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Spanish Ministry of Consumer Affairs
Title:
Sugar kids
Category:
Out of Home
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Human Right's Campaign
Title:
The Reality Flag
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Custom Content
Award:
2023 Radio & Audio Merit Award
Points:
3.00
Client:
Vodacom
Title:
Parental Control
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Vodacom
Title:
Parental Control
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Amnesty International
Title:
The Systemic Racism Pin
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Gilead Sciences
Title:
Paintings of Hope
Category:
Craft / Use of Technology
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Difflam
Title:
The Usual Sorespects
Category:
Out of Home
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Biogen - FundAME
Title:
Invisibles
Category:
Film
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Customer Experience / CX
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board - Berlin Philharmonic
Category:
Billboards & Transit / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Sound Design
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Sonic Branding / Branded Audio
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
STAMMA
Title:
It's How We Talk
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
Shout
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
STAMMA
Title:
It's How We Talk
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
